Hello, I'm Vidisha :)
NYC-based, brand strategist with a background in brand design who seeks to infuse purpose into every aspect of design.
MANCHESTER CITY FOOTBALL CLUB
Creating a marketing platform for MCFC to garner a loyal fanbase while venturing The United States.To make it the most beloved soccer club among Americans.
Brand Audit, Competitive analysis, Audience research, Brand Activations & Rollout Plan
PAYPAL
Repositioning PayPal in an era of damaged brand reputation and robust competition that threatens the brand's dominance in the digital payments market.
Brand Audit, Competitive analysis, Positioning, Creative Brief & Samples
SMILETRIBE
Creating the brand strategy and visual identity for a kids' clothing brand that champions the unique personality of each kid and seeks to encourage creativity and curiosity in them.
Market Study, User Research, Brand Positioning, Brand Voice, Logo Design, Visual Language, Packaging Collaterals, Website Design, Mascot Design
